Friday, July 20, 2012

On So What is Pantone Anyway?

Alright, alright, it took me a little while to get this one straight, but Pantone is a company best known for its color matching system.  This system is basically a catalog of color shades that enables people to match colors across industries (ie so a florist can talk to a graphic designer and be on the same page about a certain hue) and across countries (no need to keep rouge straight from rojo straight from rosso).  This system is mostly used in the printing industry, but Pantone is worth noting because every year they release the Color of the Year.  This hue dictates everything from the shade found on movie posters to cardigans to eyeshadow. This year it is something sassy: Tangerine Tango.

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